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Menparekraf Minta Kota Pekanbaru Tetapkan Subsektor Ekraf Unggulan Masuk Jaringan KaTa Kreatif

MENTERI Pariwisata dan Ekonomi Kreatif/Kepala Badan Pariwisata dan Ekonomi Kreatif Sandiaga, Salahuddin Uno meminta pelaku ekonomi kreatif di Kota Pekanbaru bersama pemerintah kota setempat segera menetapkan subsektor ekonomi kreatif unggulan untuk dapat fokus dikembangkan dan masuk dalam jaringan kabupaten/kota (KaTa) kreatif.

“Kita harus jadikan Pekanbaru sebagai bagian dari kota kreatif, karena Kota Pekanbaru selama ini identik dengan ekonomi ekstraktif. Kita harus bangun ekosistem ekonomi kreatif karena saya melihat tadi produk-produk ekonomi kreatifnya luar biasa,” kata Menparekraf Sandiaga Uno saat hadir dalam acara workshop “KaTa Kreatif” di Perpustakaan Soeman HS, Pekanbaru, Minggu (21/8).

Salah satu subsektor yang dapat diunggulkan, kata Sandiaga, adalah subsektor kuliner. Menurutnya, Kota Pekanbaru memiliki ragam kuliner dengan rasa yang begitu khas. Mulai dari gulai ikan patin, bolu kemojo, kue bangkit, dan lainnya.

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“Silakan berembug seluruh ekosistem ekonomi kreatif, beri masukan dan tentukan agar kita bisa tetapkan sebagai kota kreatif sehingga bisa berkolaborasi dengan pelaku ekonomi kreatif lainnya,” kata Sandiaga.

Lanjutnya, sebagai daerah penghasil sumber daya alam terbesar di Indonesia, saatnya juga ekonomi kreatif kita menjadi lokomotif penciptaan 1,1 juta lapangan kerja baru tahun ini dan 4,4 juta lapangan kerja baru di tahun 2024.

Ia mengatakan pelaku kreatif khususnya UMKM harus dapat mengambil peluang di tengah tantangan ekonomi yang saat ini terjadi akibat krisis global.

“Manfaatkan juga digitalisasi agar pengembangan pemasaran yang lebih terdepan. Termasuk agar bisa masuk dalam e-katalog pemerintah di mana telah dianggarkan oleh pemerintah untuk belanja produk-produk UMKM dan koperasi,” kata Sandiaga.

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Direktur Infrastruktur Ekonomi Kreatif, Kemenparekraf/Baparekraf, Hariyanto, mengatakan Kemenparekraf/Baparekraf siap mendukung pelaku ekonomi kreatif sebagai kota kreatif dan masuk dalam jaringan kabupaten/kota kreatif.

“Nanti akan ada uji petik yang segera kami fasilitasi dan tindaklanjuti agar Pekanbaru sebagai bagian dari kabupaten/kota kreatif dengan subsektor unggulan yang disepakati bersama,” kata Hariyanto.(*ls/Par/Ded)

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