Home Berita Nasional, News Menparekraf Minta Pelaku UMKM Ternate Fokus Garap Bisnis serta Tingkatkan Kapasitas Usaha
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Menparekraf Minta Pelaku UMKM Ternate Fokus Garap Bisnis serta Tingkatkan Kapasitas Usaha

MENTERI Pariwisata dan Ekonomi Kreatif/Kepala Badan Pariwisata dan Ekonomi Kreatif (Menparekraf/Kabaparekraf) Sandiaga Salahuddin Uno meminta para pelaku UMKM di Ternate fokus menggarap bisnis utamanya dan meningkatkan kapasitas usaha sehingga lebih berdaya saing, dan jangan ikut-ikutan tren bisnis musiman.

Menparekraf Sandiaga saat kegiatan “Bacarita Santai dengan Pelaku UMKM Kota Ternate” di Hotel Bukit Pelangi, Ternate, Maluku Utara, Sabtu (26/11) mengatakan, saat ini banyak pelaku UMKM yang ikut-ikutan melihat tren usaha yang sedang booming sehingga melupakan dan tidak fokus terhadap bisnis utamanya.

“Banyak pelaku UMKM yang Ikut-ikutan dan tidak fokus kepada bisnisnya. Padahal bisnis itu harus dijalankan fokus sehingga bisnisnya terus berkelanjutan, jadi kalau berhenti jualan nantinya pelanggannya akan pindah ke lain hati. Karena customer adalah raja,” ujarnya. 

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Sandiaga juga sempat berdialog dengan seorang pelaku UMKM bernama Ibrahim. Kesehariannya Ibrahim berjualan batagor. Namun saat ini tengah demam Piala Dunia, ia beralih menjadi penjual bendera-bendera dari berbagai negara peserta Piala Dunia yang sudah ia lakukan sejak 1 November 2022.

“Boleh mengikuti tren namun yang perlu kita pelajari adalah bagaimana usaha batagor tetap berjalan dan jualan bendera juga bisa berjalan. Sehingga saat sudah bukan musim Piala Dunia, bisnis utama Pak Ibrahim bisa tetap bertahan dan tidak kehilangan customer sehingga bisa naik kelas,” ujarnya.

Untuk itu, kata Menparekraf Sandiaga, menampung masukan dari pelaku UMKM di provinsi dengan pertumbuhan ekonomi tertinggi itu. Namun, kata dia, masih ada pekerjaan rumah, karena ada pelaku UMKM baik di bidang kuliner, fesyen, dan kriya membutuhkan sentuhan-sentuhan dan pelatihan khusus terkait digitalisasi, peningkatan kapasitas, dan pendampingan.

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“Kami yakin dengan kolaborasi bersama ini Provinsi Maluku Utara mampu menciptakan 1,1 juta lapangan kerja baru di tahun ini dan 4,4 juta pada tahun 2024. Saya akan berjuang untuk itu, karena saya dulu seorang pengusaha yang berjuang menciptakan jaringan usaha dari 3 orang karyawan menjadi 30 ribu karyawan,” katanya.

Turut hadir mendampingi Menparekraf Sandiaga Uno Direktur Pengembangan SDM Ekonomi Kreatif Kemenparekraf/Baparekraf, Alexander Reyaan.(*/Par/Ded)

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