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Event Kopi Lampung Begawi Diharapkan Mampu Perluas Pasar Produk IKM Lampung

EVENT Kopi Lampung Begawi 2022 yang diselenggarakan 8-9 Oktober 2022 di Gedung Sarinah, Jakarta, diharapkan mampu memperluas pasar dalam Negeri kopi bubuk produk olahan Industri Kecil dan Menengah (IKM) Lampung.

Hal tersebut dikatakan oleh Kepala Dinas Perindustrian dan Perdagangan Provinsi Lampung Elvira Umihanni, di sela-sela kegiatan Kopi Lampung Begawi 2022, Sabtu (8/10).

Elvira juga menambahkan, sebelumnya event-event festival kopi selalu dilaksanakan di Lampung. Pada tahun ini dilakukan di dua lokasi, yaitu pra event di Lampung dan demand event di Jakarta.

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Adapun, tujuannya ialah untuk memperluas pasar dalam negeri kopi bubuk hasil olehan IKM Provinsi Lampung. Dengan begitu, diharapkan diharapkan menciptakan nilai tambah yang akan diterima oleh petani ataupun IKM.

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Selain itu, juga untuk mendorong produk IKM yang sudah dikurasi masuk pasar-pasar retail modern dan coffee shop di Jakarta.

Terkait dengan upaya kerjasama dan kolaborasi yang dilakukan Pemprov Lampung dalam memperluas pasar melalui kegiatan Temu Bisnis, Elvira mengatakan bahwa pihaknya sudah mensosialisasikan dan mengundang komunitas coffee shop, Aprindo, HIMPI, Kadin, dan Pemerintah Provinsi lain, seperti Provinsi Babel, Kepri, Banten, DKI Jakrta dan Jawa Timur.

Elvira juga mengatakan, bahwa pihaknya juga mendapat dukungan dan bantuan dari Kementerian Prindustrian dan Perdagangan.

“Kementerian Perindustrian dan Perdagangan sangat membantu dan mendukung dengan memberikan bimbingan teknis dan bantuan untuk para IKM kopi, baik bantuan kemasan dan proses pengolahan. Diharapkan, mutu dan daya saing produk IKM Kopi Lampung terus meningkat,” pungkasnya.(*ls/Lam/Ded)

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