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IWTCF 2022 Sukses Digelar di Surakarta

KEMENTERIAN Pariwisata dan Ekonomi Kreatif/Badan Pariwisata dan Ekonomi Kreatif (Kemenparekraf/Baparekraf) sukses menggelar acara side event KTT G20 yaitu “International Wellness Tourism Conference & Festival (IWTCF) 2022”, yang diselenggarakan di Alila Hotel Solo, Jawa Tengah, pada JUmat (5/8)-Minggu (7/8).

Deputi Bidang Produk Wisata dan Penyelenggara Kegiatan Kemenparekraf/Baparekraf Rizki Handayani dalam closing remarks-nya, Minggu (7/8), menyampaikan apresiasi yang tulus kepada semua narasumber yang telah berbagi pengalaman berharga dan ide-ide komprehensif mereka dalam diskusi panel dan workshops, serta para peserta yang terlibat.

“Kami bangga untuk berbagi dengan Anda semua pencapaian IWTCF 2022 yang mencakup implementasi enam panel diskusi dengan 35 sesi pembicara, dan 13 experience workshops dan wellness moments. Dan kami berhasil mempertemukan pelaku usaha wisata kesehatan dalam pameran tersebut,” kata Rizki Handayani.

Star International Hotel School
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Ada beberapa catatan yang didapat pada konferensi IWTCF 2022. Pada panel I diketahui bahwa produk wellness Indonesia yang berasal dari alam, rempah-rempah, tradisi kesehatan herbal, budaya, makanan sehat, jamu, dan spa perlu lebih digaungkan untuk meningkatkan kesehatan masyarakat. 

Di panel II, terkait pentingnya menyampaikan narasi yang tepat mengenai wellness tourism, tidak hanya ke pasar global saja, tapi juga pemerintah, pelaku industri, dan investor dengan strategi komunikasi dan media yang tepat.

Sementara, di panel III tentang pentingnya mengeksplorasi tipe wellness tourism, seperti pengalaman aromatik, forest bathing, ekowisata, dan acara kesehatan. Pada panel IV, pentingnya memastikan pengembangan kesehatan sebagai katalisator pemberdayaan masyarakat, perempuan, dan pemuda. 

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Lalu, di panel V, memastikan iklim pariwisata yang kondusif dan kemudahan akses pembiayaan yang perlu dilakukan. Dan panel VI membahas perlunya dukungan dalam pengembangan kapasitas SDM.

Oleh karena itu, dikatakan Rizki Handayani, diperlukan langkah strategis agar untuk mengoptimalkan wisata kebugaran yang ada di Indonesia. Meliputi dukungan regulasi dari kementerian/lembaga, berbagai produk dan layanan kesehatan lokal, serta sumber daya manusia yang berkomitmen untuk mengembangkan wellness tourism di Indonesia.

Guna semakin memperkuat komitmen tersebut, saat ini Kemenparekraf sedang menyusun Rencana Aksi Nasional 2022-2026 yang akan menjadi acuan dan pedoman dalam mencapai pembangunan dan target ke depan dalam hal wellness tourism.

Lanjut Rizki lagi, Kemeparekraf berharap seluruh stakeholders aktif berkolaborasi dan menghadirkan komitmen untuk memastikan keberhasilan dan keberlanjutan pengembangan wellness tourism Indonesia di masa mendatang.

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“Karena kami memahami bahwa wellness tourism dapat menghadirkan kinerja yang hebat, memberikan peluang di masa depan,” pungkasnya.(*ls/Par/Ded)



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