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Kemenparekraf Jalin Kerja Sama Co-branding Tingkatkan Citra Pariwisata Indonesia

KEMENTERIAN Pariwisata dan Ekonomi Kreatif/Badan Pariwisata dan Ekonomi Kreatif (Kemenparekraf/Baparekraf) memperkuat kolaborasi dengan menjalin kerja sama co-branding bersama sejumlah brand dalam upaya meningkatkan citra pariwisata Indonesia, khususnya brand “Wonderful Indonesia”.

Kerja sama itu ditandai dengan penandatanganan MoU serta PKS antara Kemenparekraf/Baparekraf dengan perwakilan 17 brand mitra co-branding terbaru “Wonderful Indonesia” yang berlangsung di DoubleTree by Hilton Hotel, Jakarta, Rabu (24/8).

Plt. Deputi Bidang Pemasaran Kemenparekraf/Baparekraf sekaligus Sekretaris Kementerian Pariwisata dan Ekonomi Kreatif/Sekretaris Utama Badan Pariwisata dan Ekonomi Kreatif Ni Wayan Giri Adnyani dalam acara tersebut mengatakan, melalui perjanjian kerja sama ini maka jumlah mitra co-branding “Wonderful Indonesia” saat ini berjumlah 70 brand yang akan bersama-sama berkolaborasi dalam membangun pariwisata dan ekonomi kreatif Indonesia.

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Baca juga:  Menparekraf: Digitalisasi Penting untuk Dorong UMKM Naik Kelas

“Mitra co-branding berasal dari industri pariwisata dan non pariwisata, seperti hotel, rumah makan, online travel agentfood and beverages, manufaktur, dan FMCG (Fast Moving Consumer Good),” kata Ni Wayan Giri Adnyani.

Giri menjelaskan, dalam memperkuat brand equity terdapat delapan faktor penting. Yaitu collaboration, value, emotional capital, awareness, serta communication. Selain itu juga strategy, reputation, dan legal & ethical decision making.

Seluruh faktor tersebut dipastikan akan terimplementasi secara menyeluruh dalam program Wonderful Indonesia Co-Branding bersama-sama dengan seluruh mitra co-branding yang sudah bergabung.

“Kementerian Pariwisata dan Ekonomi Kreatif, tidak dapat bekerja sendiri dalam membangun brand Wonderful Indonesia sebagai brand pariwisata dan ekonomi kreatif Indonesia yang kuat. Dibutuhkan sinergi dan integrasi yang terwujud melalui kolaborasi dan kolabor-aksi dalam program Wonderful Indonesia Co-Branding ini,” kata Ni Wayan Giri.

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Melalui kerja sama ini diharapkan kebangkitan sektor pariwisata dan ekonomi kreatif dalam mendukung perekonomian nasional dengan terbukanya lapangan kerja bagi masyarakat dapat terwujud.

“Bersama kita pulih lebih cepat, bangkit lebih kuat untuk pariwisata dan ekonomi kreatif kita, dan sebagai tuan rumah World Tourism Day 2022 serta G20 yang baik, mari bersama-sama kita jaga dan sukseskan acara tersebut,” ujar Giri lagi.(*ls/Par/Ded)

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