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Menparekraf Dorong Pengembangan Ekosistem Ekonomi Digital agar Jadi Pandemic Winner

MENTERI Pariwisata dan Ekonomi Kreatif (Menparekraf)/Kepala Badan Pariwisata dan Ekonomi Kreatif Sandiaga Salahuddin Uno mendorong pengembangan ekosistem ekonomi digital bagi para pelaku pariwisata dan ekonomi kreatif (parekraf) serta UMKM untuk membangkitkan perekonomian di tengah pandemi hingga menjadi pandemic winner.

Hal itu diungkapkan Menparekraf Sandiaga Uno saat Virtual Media Briefing “Berbagi Pengetahuan tentang Manfaat Teknologi bagi Dunia Ekraf Bersama AWS dan SiCepat”, Selasa (7/9). Ia menjelaskan dengan adanya pandemi covid-19, memicu terjadinya akselerasi proses digitalisasi. Berdasarkan survei We Are Social pada April 2021, disebutkan sekitar 88,1% pengguna internet di Indonesia menggunakan layanan perdagangan elektronik (e-commerce) untuk berbelanja produk.

“Pandemi covid-19 telah memberikan dampak yang sangat signifikan pada semua sektor, termasuk sektor pariwisata dan ekonomi kreatif di Indonesia. Di masa penuh tantangan seperti saat ini, kita harus mampu menangkap peluang secara kreatif sebagai peluang untuk membangkitkan ekonomi dan menjadi pandemic winner,” katanya.

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Dengan maraknya edutech, ia juga menjelaskan pemerintah harus dapat mengoptimalkan kegiatan bimbingan teknis yang biasanya memakan biaya tinggi karena dilakukan di berbagai titik di daerah, dengan menggunakan model pembelajaran jarak jauh yang sangat lebih efisien. Bahkan, dapat menyambungkan pelatih-pelatih berkualitas dari luar negeri. Ini salah satu contoh pemanfaatan teknologi yang efisien bagi pasar dan pemangku kepentingan.

Pemerintah juga telah meluncurkan Gernas BBI untuk membantu UMKM masuk ke platform digital. Hasilnya, selama 2020, ada 3,7 juta UMKM yang masuk ke platform digital sehingga total 11,7 juta UMKM yang telah go digital dari sebelumnya 8 juta UMKM. Total target 30 juta UMKM onboarding hingga akhir 2023.

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“Kuncinya adalah generasi muda. Mereka harus terus diajak dan di-guide untuk senantiasa cermat melakukan inovasi, adaptasi, juga kolaborasi. Merekalah pemeran utamanya di 2045 sebagai agen perubahan, bukan generasi rebahan. (Mereka) diharapkan dapat membuka lapangan kerja seluas-luasnya. Pemerintah berkomitmen untuk terus mendukung perkembangan ekosistem startup di Indonesia, khususnya dalam berinovasi dan berkontribusi dalam mewujudkan visi besar Indonesia menjadi negara maju dan kekuatan ekonomi digital terbesar di masa depan,” katanya. (*ls/L1/E1)

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